Selling A Home – 4 Top Tips From The Marketing Experts

by Wade Morris Dunwoody Realtor on March 6th, 2011

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Home Page > Finance > Selling A Home – 4 Top Tips From The Marketing Experts

Selling A Home – 4 Top Tips From The Marketing Experts

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Posted: Oct 11, 2010 |Comments: 0
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When selling a home you can make a limited marketing budget go a long, long way

With just a few simple and well thought out strategies, any person or agent selling a home can make a big impact with a small marketing budget.

1. Small is best when it comes to print advetising:

Very few people have the big dollars to take out a full-page advertisement in a daily newspaper, but that doesn’t mean you should ignore print advertising as part of your marketing plan for selling a home; there are many numerous available alternatives.

Church newsletters and bulletins usually offer advertising space to local residents and businesses, at a great price. These print vehicles are particularly effective for advertising a family home or smaller unit that would be of interest to the church goers.

Newsletters from alumni groups, organizations, neighborhood subdivisions can also provide low-cost options for selling a home.

Most newspapers today are hurting for more money, weekly newspapers are no exception. Weekly newspapers are relatively low-cost vehicle you can use to communicate with potential buyers, particularly if you are targeting an older demographic.

2. Market what you do best:

Promoting your expertise differentiates you from the pack and can result in free advertising. Selling a home is all about grabbing the attention of as many prospect buyers as you can, regularly.

Contact your local radio, TV stations and newspaper when you list your property. And again when you have made improvements, past or present. The newspaper may decide to run an article on your area of expertise such as design, interior layout, your garden, color schemes you have used in your home. All these subjects are of interest to their readers and viewers and therefore to them.

You may be invited to be a guest on the radio, TV station. If you do appear a radio or TV show, make sure to get a recording of your appearance and put it up on your realtors Web site. As the saying goes ‘priceless’ free publicity for those selling a home.

3. Pick up the phone:

Although it’s the most basic form of marketing and communication, it’s a well known fact within the real estate industry that most home sellers do not like to pick up the phone to make cold calls.

According to statistics, just 30 minutes a day of calling potential buyers or people who have previously seen your property can bring in results.

Making calls to local businesses, organizations, universities and schools to ask if you can promote in their newsletters or supply an article about your home which may be of interest to those that want to live close to the school etc. can also result in new prospects.

4. Keep communicating:

No matter what marketing vehicle or methods you decide to use in your program for selling a home, make sure they are reaching buyers (lapsed, current and potential) on a consistent and regular basis.

The experts recommend anyone selling a home should be communicating with potential buyers in some form or another every four to six weeks.

So as you can see you do not need big advertising dollars when selling a home. These ideas can be used with or without a realtor.

Selling a home is all about letting as many people as possible know your house is for sale.

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David Arnewood -
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WARNING! Don’t spend a cent on marketing until you have read this report. You can read it here: http://howtosellyourproperty.com

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